The revamped Advertising Standards Agency (ASA) has now started regulating marketing material on websites as well as print and tv.
“So What.” you might ask.
Well…
As a change worker (it’s not entirely clear whether I can call myself a “therapist” under the new regulations), I need to make sure that my web based marketing material is accurate and truthful and does not mislead anybody who may read it. There are several pieces of guidance that may make you raise your eyebrow.
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Ben White: Change Artist
Hypnotist Ben White demonstrating the power of imagination
With a background in business analysis and customer relationship management, one could say I’ve been helping businesses get to grips and install better ways of thinking for a long time. Throw into the mix hypnosis, NLP, IEMT and Provocative Change Works and you find yourself reading about someone who achieves change with people individually and as an organisation. On this site, you’ll discover the personal side of Ben and if you continue reading, you see he’s pretty dedicated to finding the best way to enable you to tap into the inherent ability to change within all of us.
After my first hypnosis course I headed straight for my local post office and posted a note in the window: “Trainee hypnotist requires volunteers...” Needless to say I was literally inundated with three requests to help all of whom I worked with successfully. What a great start!
Hypnotically, I have trained with Freddy and Anthony Jacquin of the UK Hypnotherapy Training Collage on rapid hypnosis techniques as well as using hypnotic and NLP techniques with your children. This excellent series of techniques that will work with any aged child (really! I’ve used this stuff on my daughter since she was 1) to gently help in many areas from Attention Deficit Disorder to exam nerves and even simply family relations (Freddy’s branded the techniques: Potensharu).
I have studied body language and the now extremely popular Neuro-Linguistic Programming (NLP) and in 2009, I certified as a practitioner for an amazing technique called Integral Eye Movement Therapy created by Andrew T Austin. IEMT combines various NLP techniques with a structured interview approach to achieve some of the most incredible change work that simple counselling would take many many sessions to achieve.
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I have trained with Norman D Vaughton (who studied with Ernest Rossi for many years) in Ideodynamic hypnosis. Norman’s approach also utilises one of my favourite techniques: Clean Language and is used to avoid polluting or influencing your processes with the my own expectations or presuppositions. The technique is therefore extremely respectful and gentle and yet very powerful in gaining you both conscious and unconscious insight and in generating lasting and sometimes dramatic change!
As you can see I’ve done quite a lot of learning!
What I am passionate about is that the power to change is within all of us and if you want to change: you can
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Simples.
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Look me up using the Find Me Online section on the right, or simply drop me an email direct.
I look forward to hearing from you.
Ben
In hypnosis, there are a number of “power” words that can and are used to enhance the trance process and because they are so powerful, it means that when we use them together their power multiplies which means that the hypnotic trance being generated and enjoyed by the client becomes even deeper and the changes made, whatever those changes are that their powerful unconscious mind chooses because your unconscious mind is able to perform this, as the client enjoys a deeper level of trance becomes even more profound.
I read an interesting article on New Scientist today describing how new research is suggesting that those who are un-hypnotisable may have a more balanced brain (between left and right hemispheres) than those that are highly susceptible!
There is a kind of standard statistic in hypnosis that (whether through suggestion or genuine experience) most hypnotists will agree on:
About 20% of the population is highly susceptible
About 60% of the population can be hypnotised
About 20% of the population cannot be hypnotised
Find me online